I rather like the editorial direction of the new ET Magazine. It feels like it is getting stronger with each issue, and it also feels very different from every other EdTech (and education) magazine or website anywhere on planet earth.
In this issue, we have eight columns or articles written by the world’s greatest minds in EdTech, who also happen to all be CEOs of their companies. And that’s the difference. Not only are these the smartest folks in EdTech, but they also live it every hour of every day and have a vested interest in making it successful for learners worldwide.
Granted, there are exceptional websites and magazines in the EdTech world, and many to which we aspire. Sites like EdTech Digest were out there making waves when EdTech was barely a thing. Learning Counsel has been predicting and then leading the EdTech world for nearly a decade. EdNews Daily has been getting it right for years, and does a wonderful job with teachers, and with ESL in particular, holding much acclaim. And Intrepid Ed News is a relative newcomer on the block, but has quickly risen to be the undisputed voice of the independent school world. All amazing, and I am proud to call them our editorial partners.
So, with all that talent out there, why be different? Because frankly, they are just too good to be the same. So we went back to the beginning, when magazine articles were long and meandering; back when people would invest 15-20 minutes completing an article. Bucking everything the magazine world says about the business, our articles are long form, averaging more than twice the length of magazine articles today. And we don’t assign articles to professional journalists. We find the world’s greatest minds through our many years of meeting folks at conferences and talking to them on telephone calls. Amazingly, uber-busy CEOs and international experts generally like to write and enjoy sharing their wisdom with the world.
We have become the Ying to the Yang of the Education press. So far, folks have responded favorably, and our readership is climbing. And best of all, rather than being seen as competition, we have the support of our friends in the education press. They see what we do and know that education is a very large pool. Each of us is working hard to increase the opportunities for our learners – and the pool is so large that it would be silly to think that one of us could decrease the opportunity for the others.
To borrow an old analogy, the education market is so large, believing that anyone could steal the available business would be like a couple fleas arguing over who owns the dog they are on.
“Charles, that is a very old joke,” you say.
Not when I first began using it. Henny Youngman got raves with it.
“I’ve never heard of her,” you reply.
Coming in the Fall
The next issue should be a lot of fun. It is our Fall Back-to-School issue, and the start of our second year in publication. In honor of this milestone, we are going to feature articles from the leaders of many of our wonderful education nonprofit associations. We are asking these folks to hold nothing back. I can’t wait.
If you have comments or suggestions, I sure would love to hear them. Email me at firstname.lastname@example.org, or phone me at 704-215-3723. I look forward to connecting with you.
All my Best,